Preeti Krishnan Lyndem is a visiting faculty member at the Indian Institute of Management, Bangalore, where she teaches marketing. She is also the Director at HTM Hydraulics. Preeti had her first personal encounter with Yeshua in her hostel room while reading Gideon's Bible. She is the founder of The Shofar Cell. She gives Lead Talks.
Professor Lyndem’s research areas are Brand Management, Consumer Behaviour, Service Failure Contexts, Discrete Emotions, and Cross-Cultural Dynamics. Her previous research has been published in leading national and international journals. (Collected from the public domain)
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